Every detail about YouTube Shorts that you should know

Every detail about YouTube Shorts that you should know 

Free YouTube Growth Checklist: Learn how one YouTuber increased his channel's subscriber count to almost 400,000 in just 4 years and how you can add 100,000 subscribers annually.

Describe YouTube Shorts.

YouTube Shorts are quick, vertical videos that are generated on a smartphone and uploaded right from the YouTube app to YouTube.

With the help of the built-in creative tools on YouTube, you can record, edit, add music from well-known labels (such as Sony, Universal, and Warner), add animated text, manage the speed of your film, and combine numerous 15-second video clips to make your Shorts.

When watching one of your Shorts, viewers have the option to subscribe to your channel or leave a remark. Unlike other short-form video apps like Instagram Stories and Snapchat, the content doesn't vanish and stays on YouTube.
Why check out YouTube Shorts?

YouTube Shorts soon topped 6.5 billion daily views worldwide after being first introduced on September 14th, 2020 in India and then on March 18th, 2021 in the United States. On July 12th, 2021, Shorts was formally launched in beta mode over 100 nations.

The video format was defined as "a new short-form video experience for producers and artists who want to make short, catchy videos using nothing but their mobile phones" by YouTube's VP of Product Management. He said, "Shorts is a new way to express oneself in 15 seconds or less."

TikTok, Instagram Reels, Instagram Stories, Snapchat Spotlight, Twitter Fleets, and even LinkedIn Stories are just a few examples of ephemeral video platforms that are similar to YouTube's attempt at short-form video content (RIP).

Short-form video is also nothing new on YouTube. 18 seconds were all that the channel ever uploaded.

But what makes YouTube Shorts unique is its capacity to turn visitors into channel subscribers, making it a must-do for businesses and creators.

You have two options when setting up YouTube Shorts: either add the Shorts widget to your main channel or make a completely separate channel just for your Shorts. However, we advise maintaining your Shorts on your primary channel. This is because having both your main YouTube feed and your Shorts content in one location will make it simpler for your audience to watch your videos, giving them more opportunities to switch between Shorts and YouTube videos, and eventually encourage them to subscribe to your channel.


YouTube Shorts have a set length.

Vertical videos with a runtime of 60 seconds or fewer are referred to as YouTube Shorts. A 60-second continuous movie can be a short, or you can merge numerous 15-second clips into one. Your Short will only be allowed to last for 15 seconds if it makes use of music from the YouTube music library.

Pro tip: YouTube will classify any YouTube clip that is 60 seconds or less as a Short by default.
How to create and post YouTube videos
Install the YouTube app first.

Shorts can only be created natively within the YouTube app. Instead than requiring users to download and sign up for another app in order to make Shorts, YouTube made a wise decision to put everything in one convenient location.

Do the following to open the YouTube app:

Log in to your preferred app store (iOS App Store or Google Play) and look for YouTube there.
Get the official YouTube app now.
You can sign in using your Google account or a separate YouTube account.

Step 2: Get to work on your YouTube short

1. Click the (+) sign on the app's home page and select Create a Short.

For a Short, click the + icon.

2. Press and hold the red record button to begin recording for 15 seconds, then release it to stop.

3. Tap the number 15 above the record button to set the duration of the video to 60 seconds if you want to capture the entire 60 seconds.

4. Browse the toolbar on the right side of the screen to add extra features and special effects to your film.

a. To change the camera view, tap the arrows.

b. Use the 1x button to accelerate or decelerate your Short.

c. Use the clock icon to start a timer for making hands-free videos by tapping it.

d. By tapping the three circles symbol, you can add filters to your Short.

By using the magic wand, you can add retouching to your video.

f. Click the person icon to change your background, add a green screen, or use a picture from your smartphone's gallery.

f. Use the ghost icon to better synchronize your video clip transitions by tapping it.

5. To add sound to your Short, click the Add sound button at the top of the screen. Please take note that you may only add an audio track to your short before you begin recording or after you finish the recording process.

YouTube Shorts with sound

Have you made a mistake? To reverse, click the record button and then tap the back arrow.
Step 3: Update and submit your Short

Tap the checkbox to save your Short when you've completed recording.
Add a music track, text, and filters to finish off your short.
To alter when text displays on the movie timeline and do more editing, tap the timeline icon.
Tap Next in the top right corner after you're done modifying.
Add your Short's details and choose whether you want it to be public, unlisted, or private.
Decide if your video should have an age limit or if it is suitable for children.
To post your video, select Upload Short.

Making money out of YouTube shorts

You could be asking yourself, "How can I monetize YouTube Shorts?" if you're a creative or a business owner. After all, YouTube is used by numerous brands and creators to generate additional cash. That's because (as of now), only YouTube gives producers a revenue-sharing model.
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Free YouTube Growth Checklist: Learn how one YouTuber increased his channel's subscriber count to almost 400,000 in just 4 years and how you can add 100,000 subscribers annually.
Pick up the checklist!

We have wonderful news even if this wasn't always the case. Shorts producers will have the opportunity to join the Partner Program in the beginning of 2023, which will allow them to profit from YouTube advertising.

The Partner Program will only accept creators of short films who have received at least 10 million views in the past 90 days. Once accepted into the program, creators will receive 45% of the money generated by ads on their videos.

Your short-form video marketing efforts should be concentrated on YouTube because of the Partner Program. You can be in for some serious money if you can grow an audience on the platform.
Best practices in YouTube Shorts
Immediately begin.

Make the initial few seconds of your video entertaining to immediately capture the audience's attention.
Be succinct.

Since a short isn't a full-fledged video, it works best when the content isn't just one long scene. Play experiment with various cuts and edits instead to keep your audience interested.
Replays come to mind

Because shorts are repeatedly played, think about how your message will be received.

Boost worth

Don't just make things because you want to. Instead, provide value to your audience with your short and align the material with a goal, such as gaining 1,000 more subscribers or 10% more interaction.
What is your catch?

What will keep viewers returning for more? Consider how you may entice viewers to watch your shorts repeatedly.
Obtain the proper vibe

The venue for condensed versions of your lengthy videos isn't YouTube Shorts. Similar to Instagram Reels and TikTok, Shorts is where you can provide your audience with quick, digestible material, such as viral trends or behind-the-scenes glimpses.
Use YouTube Shorts in these 7 Ways

YouTube Shorts is the ideal way to exhibit your brand's authenticity while also driving greater engagement for your channel and growing your subscriber base among customers with shorter attention spans.

Just under 40% of companies are already promoting their goods or services with short videos. You risk falling behind if you hold off for too long. Thus, start producing!

Promoting your preferred channel

Utilize YouTube Shorts to expand and promote your primary channel. Every time you publish a short video, you have the chance to increase the number of people who see your content and who may later subscribe to your channel or interact with your main channel's material.

If people enjoy what they see, they may easily subscribe because the subscription box is always displayed when you upload a Short.

As your channel's interaction rises, one of the major ranking variables for how YouTube prioritizes content, shorts also assist you in navigating YouTube's algorithm. It should broaden the audience for your channel as a result.
demonstrate a less finished video

You do not have to plan out and perfect every video you make for YouTube. Your audience will gain insight into the history of your channel, brand, and goods or services through behind-the-scenes (BTS) video content.

There are several different types of behind-the-scenes video. To get you started, consider these suggestions:

Product launches and company events
Product updates or forthcoming
Renovating or updating the workplace

BTS videos help establish your business as authentic (a key benefit for appealing to the Gen-Z generation that values authenticity) and assist increase customer trust. Since people buy from other people, showing your brand's human side through BTS is a great method to build rapport with your prospective clients, subscribers, and viewers.

popular US singing competition Exclusive BTS video from The Voice was shown on Shorts.

Make your audience wait

Use the format to whet the appetite of potential leads by seeing Shorts as the amuse-bouche of video marketing. As an illustration, you might publish a 30-second short on a forthcoming product release with a call to action (CTA) pointing viewers to a lengthier YouTube video that goes into more depth and points viewers to a landing page where they can sign up for early access.

One of the most popular Shorts producers is Dental Digest. Here, they have produced a succinct teaser review of a well-known toothbrush brand. The Short succeeds because it is succinct, absorbing, current, appealing to a younger audience, and it establishes Dental Digest as an authority in its subject.
On demand, increase engagement

Instead of devoting the time to watch a full-length video, YouTube Shorts allows your audience to interact with your business instantly. Snappy, short-form content also guarantees that your audience watches till the finish, absorbs all of your messaging, and interacts with your CTA because 5% of viewers stop watching videos after the one-minute mark.
Follow trends

The renowned K-pop group BTS teamed up with YouTube in 2021 to launch the Permission to Dance Challenge and asked fans all over the world to record and share a 15-second version of their most recent hit song. BTS is not to be mistaken with the acronym for "behind-the-scenes!"

In a statement, Lyor Cohen, head of music for YouTube worldwide, said: "We are humbled to be teaming with them [BTS] on the 'Permission to Dance' challenge on YouTube Shorts, helping to promote happiness and create enduring connections amongst their fans on YouTube throughout the globe."

Shorts give marketers and creators the chance to capitalize on a trend, such as a dance routine or challenge that is becoming viral on social media. You don't have to participate in every dance challenge that circulates on social media, but staying up to date with video trends will present your company as modern and up to date and increase your chances of becoming viral.
Raise the bar for your user-generated content

YouTube Shorts are an easy format to request user-generated content (UGC), as they can be made by anybody, anywhere with a smartphone. In order to increase the reach of your business, you could, for instance, send a group of brand advocates your newest product and encourage them to make YouTube Shorts that depict the unboxing process.
Spend less.

A cost-effective video marketing tactic is to make YouTube Shorts. Anyone with a smartphone may develop the format, which eliminates the need to hire a creative agency or video marketing firm to produce your video material.

YouTube Shorts shouldn't replace your entire social strategy for videos; rather, they should be a key component of it. Discover methods to use Shorts in campaigns by working with your social and content teams, and always have a goal in mind when creating videos. For instance, encourage your audience to subscribe to your channel in order to keep and delight your present consumers. This will increase YouTube interaction.

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